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Alexa Rank – What is it And is it Important?

To be honest, Alexa Rank shouldn’t be considered to get to a website’s ranking among others. But, in the real world, it has been used widely, at least, by marketers, to find a lot of things about a website, and exactly how it’s doing in the real world. Welcome to my new post, where I’ll explain what’s Alexa Rank, and why it is so important, that everyone is talking about it.

Alexa Rank Algorithm

To help you understand everything inside, you need to understand the algorithm behind. This Alexa Rank mechanism work on a simple rule, which can be understood by you, even if you don’t have a computer science background or understand the Algorithms, completely. offers a toolbar of its own, which can be downloaded for free and can be inserted into the Browser you have been using. Once it’s installed, active, and working, it gathers up the data of websites you’re visiting and counts everything during the ranking.

Now, if your website has been visited by a lot of users, who all have Alexa toolbar installed, then you will have better ranking.

On the other hand, if your website has been visited by a lot of users, but who aren’t having this toolbar installed, then you might not have improvement in rankings by a noticeable margin. In short, the Alexa rank will not be that impressive.

Now, based on the fact, that its algorithm relies a lot on the presence of its toolbar, it can’t be used as a major factor in knowing a website. That’s because, not everyone has been using this toolbar or even have it installed in the Browser.

There are very few people in the world, who are actually aware of the existence of such toolbar and have been using it regularly. Out of the ones who are aware and using Alexa toolbar, most of them are Internet marketers, bloggers, or persons having jobs in this field.

Unless, your website is offering content to the tech savvy users, most of whom are in the world of internet marketing, you won’t see much improvement in the ranking of your website.

So, a clear way to improve the Alexa ranking of your website is by asking your loyal visitors to install the toolbar, and then visit your website, at least one time a day. This is how, Alexa’s algorithm will collect the information and analytic data, and will improve your Global Ranking.

Also, it counts the analytic based on the record of three months, in total.

Is it safe to use? Yes, the Alexa toolbar and all its services, are totally safe to use. In fact, it is a subsidiary of Amazon, which has been known for its customer-centric services, and thus, you don’t need to worry about the credibility of the toolbar.

Why ‘s it so important?

Based on the fact, that it calculates the visitors you’re receiving and use the analytic data to rank your website, it sometimes work great. If some marketer is looking to post his ad or services on your website, then you can’t have access to the analytic data to your website unless you offer him the privilege. So, the best thing he can use to find out how your website is doing is by checking the Alexa rank.

Now, I’m not talking about every marketer here, but most of them does the same thing, and this is the reason why Alexa rank of your website is important.

Most of the times, people are looking for websites, for the paid posts, and the first thing they put in consideration in order to list top websites, is the Alexa Rank, because it is easy to access.

One more reason why it’s important is because it also calculates the quality links incoming to your website. It counts them and displays them publicly. Now, a number of quality links, a website is having, is a clear indication of how well it’s doing in that niche.

It also displays the speed at which you website loads up, but it never gathers the exact and right data, and thus, the resulting scorecard isn’t good at all. If you’re looking to check the speed of a website, then I recommend GTMetrix like tools to be used.

So, this was all about what’s Alexa rank, and why it’s important for you. I hope you understood everything and now will install the toolbar, at least at your end, and thus, help Alexa to improve the ranking of your website. Peace!

1 Comment

  1. Steve

    October 27, 2015 at 9:37 pm

    Great article! Checking my Alexa ranking to help analyze my blog popularity really helps. Also check out this blog post.

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