Adobe illustrator is a top logo designing tool in the world these days, how do you make the best use of it to create some enticing and creative logo designs? The key factor for a Brand success; and modifying fonts is a top way to do the tricks with using illustrator! You can generate your own font style or modify the existing one to achieve the landmark. For better awareness of font styles, you may need to visit some famous creative sites! It does work magically for you to accumulate top font style for the proposed Brand page.
Practically it’s important for you to consider all your probable alternatives prior to deciding a final Typeface for the brand, which needs to be based on a thorough research and brand intend. The outcome ought to be a brand character evidently and efficiently conveys its planned message. For say we are working on a word “Computer Arts”, in the lines below we introduce you to the word to word designing method to employ to create an impacting design of the word computer arts.
If you, re working with “Gotham Light Typeface”, must generate a fresh document! And type “Computer Arts” at 50pt, then right click and select “Create Outline”. If you haven’t, the Gotham Light Typeface then surf the Internet to find it with all its other components. This will help you to generate a unique Logo design.
Following the 1st step, you will observe the content is “editable” now! Just, because you have outlined the font; this way, you automatically entitled to edit the rest of the letter-forms. Following outlining the text, you need to create a copy of the words by the press and holding the “Alt” key to towing a fresh duplicate out. Following a successful copying of all the words, you required to right click the text and then tap “Ungroup”. The individual copying process of letters is finished instead of a random copying way of all fonts collectively.
Now you can trigger zooming process of the fonts
3A: Zoom out into the apex of the ascender of the letter M at 6400%
3B: pick the letter M, and then choose the “Delete Anchor Point Tool” by tapping the Minus key (-), on the keyboard. Erase the apex right anchor point of the M’s ascender; it’ll leave a jagged end.
3C: Now zoom out with pressing (Cmd+U) to turn-on “Smart Guides”, now place a ruler in-line! The ruler should be placed in accordance to an anchor point on the center of the letter M. apply “Direct Selection Tool(DST) then pull-down the left edge of the letter M in-line, where you ended the rule. Press and hold the Shift key to make sure it is locked on a straight-line.
4A: Opt for the “Delete Anchor Point Tool” again, and delete the Anchor Point apex of the letter M as indicated by the arrow.
4B: Now hold the “Direct Selection Tool (DST)” for a second time in a row, tap the apex anchor point of letter M, now two blue nodes will appear! Hold the left node and pull it further towards left, in accordance with the perpendicular edge of the letter M, always hold down Shift key while doing the trick. A Pink Smart Guide will help you to guide its proper locking point; the procedure is now completed for the letter M.
5A: Here comes the letter P! It almost needs a resembled procedure to its predecessor letter. Delete the ascender of letter P on the top right corner.
5B: Produce a fresh ruler, place it in the center of letter P. Beware, It’s a different ball game compare to the 1st rule. Here you need to obtain the “Direct Selection Tool (DST)” again and then tow the left-edge of letter P in accordance with the just created fresh rule.
5C: Here you will have to delete the center anchor end of the letter P, with “Direct Selection Tool (DST)” select the apex anchor point of letter P and place the left blue node besides it, similar to what you have done with the letter M at this stage.
Here comes the letter U, with a similar method but the reverse process as does with its predecessor letters. Here you delete the left anchor point of the descended. Produce a fresh rule in accordance with base anchor point located on the other elevation of letter U. then get the “Direct Selection Tool (DST)” and shift the end to lines starting point. Delete the center anchor point as you did with earlier letters. Here again get the “Direct Selection Tool (DST)” and tap the base of the center anchor point, then tow the right node in accordance with the right elevation of the letter U. the procedure with letter U is completed, repeat the same procedure with letter A as well.
Here you do the tricks with letter T, with zooming it; employ the “Delete Anchor Point Tool” (-), and delete the multiple left anchor points of the letter. You also observe yet another couple of unnecessary anchor points on the center stem of T. delete both of them, (it’s an effortless exercise for optimizing your files considering the size and swift printing as well). Repeat the process for 2nd letter T, without the fear of kerning.
Zoom the letter R; here you employ the similar method as you does/did with M and P earlier. Nevertheless, you need to absorb the ruler position here! Here it should be in accordance with the bass of letter E. after doing so copy the R and tow it towards other R and put it on the apex of the other R then delete the letter R ascender. Now you have a set of all your modified letters. Here you can do the kerning trick as per your wish.
Now you have a set of your customized words, you can tweak with fresh elements here as well like “CA” make available, changing the layout, experimenting with nodes, color, sizing and more, to produce an enticing and unique Brand character. With practice, you can ably create lots of similar variations.
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